Le Bonheur Children's: a relationship that started in 2005 and still runs today
In brief. Our relationship with Le Bonheur Children's began in 2005 by helping build its brand and raise money through its capital campaign. Later, we supported pediatric service-line growth across campaigns including heart, brain tumor and epilepsy. Separately, Le Bonheur Children's was later named a Top Children's Hospital by US News. We have worked with Le Bonheur since 2005.
More than $100 million raised in the largest capital campaign in Memphis history · 340% increase in heart campaign conversions
The situation
A children's hospital sells nothing. It asks parents to trust it with the most important decision they will ever make, across dozens of different service lines at once, from cardiac care to neurology to a capital campaign asking the whole city to invest in the hospital's future. Le Bonheur Children's needed all of that to work together rather than compete for the same attention.
The entry problem
The first assignment was to help Le Bonheur build its brand and raise money through a capital campaign for the hospital's next chapter. Later assignments focused on demand for high-stakes pediatric service lines, including heart, brain tumor and epilepsy programs.
What we did
We have worked with Le Bonheur since 2005. We provided creative and media support for its capital campaign, helping build the brand and raise money. Later, our work supported pediatric service lines including neurology and cardiology and the rollout of acquired pediatric clinics. The later US News recognition is separate from our service-line work.
Care, community and the stories behind them.
Selected Le Bonheur Children’s Hospital photography, advertising and community campaign materials. These are portfolio examples; dates, awards and calls to action belong to the original artwork.
Mississippi care campaignTwo supplied ad formats carrying Le Bonheur’s message for Mississippi families. 
Building the Best Place for KidsPrint creative about the hospital expansion, shown as originally supplied.View print ad PDF 
We love the GrizzliesFour supplied signage concepts featuring children in Memphis Grizzlies jerseys. 
Hospital photographySupplied portrait photography outside Le Bonheur Children’s Hospital. 
Newborn photographySupplied hospital photography with a close, family-centered perspective. 
2025 Pumpkin RunEvent banner for the October 18, 2025 Memphis Pumpkin Run. Presented as a past campaign example.
The numbers
- 01More than $100 million raisedthe largest capital campaign in Memphis history
- 02340%increase in heart campaign conversions
- 03Top Children's Hospitalnamed by US News
The supporting numbers
Brain tumor campaign clicks increased 65%.
Epilepsy campaign clicks increased 40%, with the click-through rate more than doubling.
What it grew into
A relationship that began in 2005 with brand building and fundraising and continues with approved pediatric service-line work. Separately, Le Bonheur Children's was later named a Top Children's Hospital by US News.