How Hyper-Local Content Turns Search into Patient Leads
This session explores how hyper-local SEO helped a DC-area clinical network from low visibility to hundreds of patient leads in a highly competitive market. By focusing on location-specific SEO content and conversion-focused web design, truHealthNow dramatically increased impressions, clicks, rankings and conversions. Learn how local intent can still drive growth — even in the age of AI-driven search.
Session details
October 26, 2026 3:00 PM–3:45 PM ET
Augusta room
What this session covers
This session explores how hyper-local SEO helped a DC-area clinical network from low visibility to hundreds of patient leads in a highly competitive market. By focusing on location-specific SEO content and conversion-focused web design, truHealthNow dramatically increased impressions, clicks, rankings and conversions. Learn how local intent can still drive growth — even in the age of AI-driven search.
Speakers
Jim Gentry
Executive Creative Director, TruHealth Now
Mark Samber
VP MarTech & Web Dev, mhp.si
Caleb Byrd
SEO & Analytics Specialist, mhp.si
Why we are qualified to speak on this
This is not a hypothetical framework. It is the same discipline behind Southern California Health System's 22x increase in AI Overview traffic and a client's own results, which this session walks through directly with the client on stage.
After the conference
Session materials will be shared here only when they are available. Get the companion checklist now, or request playbook availability.