Healthcare marketing in Memphis
mhp.si Health has worked in Memphis since 2005 through our ongoing relationship with Le Bonheur Children’s Hospital, and we work with healthcare organizations across the US from three staffed offices, none of them in Memphis.
We are where our clients are. We go where they need us, when they need us and Memphis is a market where that has been true for two decades.
What is happening in this market
Memphis-area healthcare includes both system-affiliated and independently owned organizations. Ownership, affiliation and service-line availability can change, so organizations evaluating this market should verify current relationships directly. That combination of different ownership models is exactly the environment where local search visibility and a clear digital front door matter most. An independent practice in a changing market is competing against organizations with different resources behind them, and it needs a clear strategy that does not depend on assumptions about who owns what.
Who we serve here
Our primary Memphis relationship is with Le Bonheur Children’s Hospital, a pediatric hospital, not a physician group or DSO. Beyond that relationship, we work with independent specialty and physician groups in fast-changing markets like this one nationally, and the same team and approach that supports Le Bonheur is available to physician groups, dental organizations, and health systems here.
Local proof
Le Bonheur Children’s Hospital
Le Bonheur Children’s Hospital has worked with mhp.si Health since 2005. The ongoing relationship includes campaign, service-line and digital work. Le Bonheur was named a Top Children’s Hospital by U.S. News.
Our presence
Our work here is delivered by the same national team, supported by 19 data analysts on our programmatic team, our content studio and our analytics practice, that supports clients from our three staffed offices and from markets like Newport Beach, California and Baltimore, Maryland where we also have no office. A two-decade relationship with one of the market’s most recognized institutions is the kind of proof an office lease cannot replace.
Questions we get
Do you have an office in Memphis?
No. Our staffed offices are in Little Rock, Bentonville and Dallas-Fort Worth. Our Memphis work has run continuously since 2005 without a local office, delivered by the same national team that supports Hoag Health in California and the University of Maryland Medical System in Baltimore.
If you do not have an office here, how local is the work really?
As local as the client needs it to be. Local search, local content and local media targeting do not require a local building; they require a team that treats the market as specific rather than generic, which is how the Le Bonheur Children’s Hospital relationship has run for two decades.
What does a first engagement look like for a Memphis-area group?
Usually one solvable problem: a Visibility Assessment for a health system or hospital-affiliated organization, or a Capacity and Demand Audit for an independent physician or dental group, scoped to this market specifically.